Sep 24, 2018

Shell Bike Fair 2018

Together We Ride Stronger: Shell Solidifies Support for Local Biking Community

Kicking off at Baguio City last July, Shell Bike Fair wraps up this year’s festivities with a bang this Saturday, September 22 at the Philippine International Convention Center (PICC), Pasay City.

The biker community in the Philippines has grown exponentially as more and more riders consider two-wheeled vehicles as a more practical and convenient mode of transport. Based on the latest statistics from LTO, the number of registered motor vehicles in the Philippines has grown to 10.5 million as of 2017.

Pilipinas Shell, a reliable partner of the biker community, in making their rides better celebrates the courage and resilience of bikers as they take their daily journeys despite the difficulties that they face in weaving through obstacles on the road.

Shell V-Power Brand Manager, Mark Malabanan

“This day is really to express how grateful we are for the support that we received from the Filipino biking community,” said Shell V-Power Brand Manager, Mark Malabanan. “As our theme says, together we ride stronger. We are honored to be chosen as their partner on the road, being there with them through the years. And, as we have for more than a hundred years, Pilipinas Shell continues to strive to make life’s journeys better for all motorists.”

Participants were treated to special offers from Shell and event sponsors as well as exciting games and booth activities. Performances by Rico Blanco, Rocksteddy, and other local acts also rocked the event alongside celebrity guests Daiana Menezes, Yam Concepcion, and Phoebe Walker.  

Five winners each brought home scooters or motorcycles that were raffled off as major prizes:  Honda CBR150, Yamaha Mio i125, and Suzuki Raider J115. The biker community was also given the chance to express their creativity through the Modified Bike and Helmet Design contests. 

Baguio Riders Organization  
"once a BRO, always a bro!"

The highlight of the day was the announcement of the big winner of Shell Outriders: the nationwide search for the best bike club. 

Bike Club booths at the bike fair

A total of 17 finalists representing Luzon, Visayas, and Mindanao were picked out through careful screening of hundreds of entries received over the past two months. The chosen clubs set up creative displays at the convention hall to showcase their love for riding and how they exhibit personal and social courage. The champions received a cash prize of PHP 100,000.00 and fuel vouchers worth PHP 50,000.00. 

Shell Outriders Nationwide Search for the Best Bike Club in the Philippines winners 

(From left to right) Anthony Wee – Shell Lubricants Marketing Manager, JR Apolinario – Shell Technical Helpdesk, Lorrie Ramirez- Shell Advance Brand Manager, Mark Malabanan- Shell V-Power Brand Manager, Cherine Capadocia-Shell Brands and Communication Manager, and Brandon Briones-Shell Retail Fuels Marketing Implementor 

“We put up this search because we want to recognize bike clubs who exemplify the brand values and ideals of Shell. We were amazed to see how passionate they are for what they do and how they push to continue to outride anything.” said Shell Advance Brand Manager, Lorrie Ramirez.

This year’s Shell Bike Fair was made possible by Shell Advance and Shell V-Power, led by their passion to be the most reliable partners on the road. As a global leader in power and energy, Shell continually works to deliver smarter products and cleaner energy solutions.

Shell Advance motorcycle & scooter oils and Shell V-Power premium fuels work together in providing complete engine protection and world-class performance and efficiency on the road. With these, riders are empowered to outride the challenges that they encounter on the road.

Thank you very much Shell Philippines for the invite. Glad to experience this awesome event. See you again next year! -xoxo

For more information, visit

COLOR GRAM: Davies Colors SM Novaliches

“Colors are the smiles of nature.”

Life is more colorful with COLOR GRAM by Davies Paints at SM City Novaliches.


SM City Novaliches in partnership with Davis Paints Philippines features a coffee themed art installation that is dedicated to give splash of colors and fun to photos and selfies. 


SM City Novaliches mallgoers and customers from all ages took a snap through different coffee themed pop-up exhibit which are the Espresso Booth, Love Coffee, Splash of Coffee, Swing and Entertainment area. 

Certified Coffee Lover

Coffee Colorgram exhibit started last September 22 until 30 at SM City Novaliches Mall Atrium. The said exhibit also coincides with SM Supermall’s nationwide campaign called Coffee Break Time at SM which celebrates coffee lovers.


WIN some SM gift certificates exclusive from SM City Novaliches which you could use for your shopping by simply having a selfie or a groufie or even an OOTD pose at the COLOR GRAM by Davies Paints exhibit at SM City Novaliches Mall Atrium. You must use the hashtag #DaviesColorsSMNovaliches to make your photo entry valid when posting.

Please don’t forget to like and follow SM City Novaliches Facebook, SM City Novaliches Twitter and SM City Novaliches Instagram to get the latest dibs and happenings at your favorite mall.

Thank you so much Davies Paints Philippines and SM City Novaliches for adding some colors into my life. My selfies are worth treasuring. XOXO

Sep 18, 2018

The Tasting Corner: Free Liquor and Wine Sampling in Selected SM Supermarkets

“Life's a waste of time, time's a waste of life so let's all get wasted and have the time of our life.”

Free sampling of Premium Wines and Spirits at The Tasting Corner in Selected SM Supermarkets
For a limited time only, you can sample some of the most iconic premium wines and spirits in the world at the Tasting Corner in selected SM Markets.  This innovative new concept is the first of its kind, and a rare experiential opportunity for those who are curious about premium brands to sample these drinks in their “perfect serve”.  

Making the Perfect Serve
The perfect serve is the way in which wines and spirits manufacturers recommend that their drinks be served.  Most perfect serves are surprisingly not common knowledge, and quite often they are not how everybody drinks it.  

For instance, most Cognac aficionados would never think to mix Hennessy VS with ginger ale and a slice of lime, but that is exactly the way in which Hennessy recommends that Hennessy VS be enjoyed.

Everyone knows the proper lick, shoot, and suck routine for drinking room temperature Tequila, but Jose Cuervo recommends Tequila chilled to a precise temperature and taken straight up.

Hardcore Scotch Whisky drinkers usually prefer their Scotch neat or on the rocks, Johnnie Walker strongly suggests mixing Johnnie Walker black with ginger ale or cola.  And while wine connoisseurs everywhere will usually insist on room temperature serving for most if not all wine, Carlo Rossi and Los Cardos actually recommend that their wines be chilled.

The best thing is there is no need to try to imagine what that is like, these and other perfect serves are in store at the Tasting Corner, to sample for free.

It’s all about knowing the “good stuff”

Contrary to the all too prevalent mindset in the Philippines, knowing how to drink is not a skill that is based on a person’s alcohol tolerance levels.  The real skill doesn’t lie in the ability to drink huge amounts of alcohol, but in knowing the difference between an ordinary drink and “the good stuff.”

This is an idea that millennial drinkers really seem to already be embracing.  The one of a kind experiential event that is the Tasting Corner will help broaden their appreciation for the good stuff all the more. 

Addressing the media and VIPs at the launch of the Tasting Corner, Mr. Antonio Villasenor, CEO of Blue Mountain, the exclusive distributor of wines and spirits in all SM Markets explained: “The main objective of the Tasting Corner is to give our valued customers a new shopping experience at SM Markets’ Wine & Liquor Section.

We are giving them a unique opportunity to know top wine, liquor, and beer brands with the help of our Brand Ambassadors who will not just share their expertise but let them taste the liquor themselves; so they may compare and pick which brand suits them the most”.

Freebies and free samples at the Tasting Corner

The Tasting Corner is a Pop-up store that will appear in selected SM Supermarkets and Hypermarkets between August 16, and November 8.  Free samples of brands such as Johnnie Walker, Hennessy, Jose Cuervo, Fundador or Carlo Rossi, and Los Cardos will be available throughout the Tasting Corner’s limited run.  

The Tasting Corner will also offer exclusive discounts/price offs, and lucky Tasting Corner customers can also walk away with premium branded giveaways such as overnight bags, flasks,glasses, pens, and many others.  Johnnie Walker fans will love the SM 60th anniversary commemorative bottles.

Cheers! I am very happy to get some freebies at The Tasting Corner in SM wine and liquor section. You'll get freebies on promo items upon purchased. 

The complete schedule of the Tasting Corner is as follows: August 15 to 30 in SM Hypermarket Mall of Asial; August 17 to 30 in SM Supermarket The Podium, and SM Hypermarket North EDSA The Block;  August 31 to September 13 in SM Supermarket Megamall B and SM Supermarket Makati.  September 14 to 27 in SM Supermarket Aura and SM Hypermarket Pasig; September 28 to October 11 in SM Supermarket Cebu; SM Supermarket Fairview, and SM Supermarket San Lazaro; October 12 to 24 in SM Supermarket Southmall and SM Hypermarket Clark; October 26 to November 8 in SM Supermarket Lanang Davao, and SM Supermarket Baguio.

STADA Philippines Acquires Top Non-Acidic Vitamin C Brand Fern-C

FERN-C a popular and trusted vitamin C supplement has been in the market for 15 years providing Filipino families with a quality brand non...