Aug 25, 2015

Salud S. Tesoro: The Story of a Successful Entrepreneurial Filipina Book Launching

TESOROS launches commemorative book on co-founder
to usher its future in Philippine handicrafts
The book comes with a commemorative stamp in honor of our co-founder, Salud S. Tesoro.

TESOROS, the store famous for the best of Filipino-made gifts and crafts, is launching a book on the life of its co-founder, Salud Tesoro, to celebrate its rich legacy as it curates the best traditional and contemporary creations of Filipino talent.
Doña Salud S. Tesoro

Salud S. Tesoro: The Story of a Successful Entrepreneurial Filipina shares the inspiring tale of a veritable orphan girl who grew up to become the “Mother of Philippine Handicrafts”, demonstrating how her brilliance, determination, courage and generosity took TESOROS from its first Escolta gift store to its magnificent stature today.
Teseros Makati back in 1970

Tesoros Makati today

The book launch will be accompanied by a special performance by noted theater and street performer Carlos Celdran at the historic Manila Polo Club in Makati City. The presentation involves visuals and sounds integral to the life of Doña Salud so that the audience, both loyal TESORO patrons and first-time clients born after her retirement from the public eye, can better understand the relevance of the skills and values that animate TESOROS up to this day.
Front cover artwork detail, featuring TESOROS’ signature embroidery
“Through this book, one would appreciate TESOROS’ roots and vision,” said TESOROS Group CEO, Maria Isabel “Beng” Tesoro, the youngest of the ten children of Doña Salud. “It relates the core values instilled by our mother. Those values inspire us to constantly bring out the best Filipino works: to sustain traditional art forms by nurturing respected craftsmen, and to expand our reach and relevance by supporting creations of young upcoming designers, all the while maintaining the highest quality standards and hospitable service that our mother made TESOROS famous for,” she added. 

Sally Pineda Santos during her childhood
The TESOROS of today communicates its commitment to uphold Filipino artistry through an event series featuring re-interpretations of Philippine folk art, called “Disenyo at Talento.” This has widened the reach of An Alcantara’s hand-pinched terra-cotta Clay Storyteller Dolls and Mary Velmonte’s papier-mâché Taka creations, which are nowfor sale at TESOROS branches nationwide.

TESOROS offers shopping convenience through its website where customers can make online purchases tailored to their needs, both locally and internationally. Customers can choose from the classic pasalubong souvenirs and its Filipiniana apparel collection. But more amazing products--such as coconut shells with hand-painted indigenous Filipino group imagery, polished carabao horn home décor, luminous contemporary capiz chandeliers, peppy table linens embroidered with mangoes and bananas, embroidered denim ladies’ handbags, and the Everyday Filipiniana Ramie-Retro fashion collection-- are now available at all TESORO outlets.
*Latest Tesoros products that are geared towards promoting Filipino heritage
coconut shells with hand-painted images of indigenous Filipinos

polished carabao horns as home décor  

contemporary Capiz chandeliers

table linens with banana embroidery

Inaul pants from the Everyday Filipiniana fashion collection

By taking the market to the next level, TESOROS proves that Salud Tesoro’s legacy is not only preserved, but practiced–from its wide assortment with friendly prices, to the guarantee of quality, to its promotion of local talent, tothe way it values its employees and partners, all while serving the changing needs and expectations of the Filipino people and visitors to the country.

***Photos at the book launching event at the Manila Polo Club with old photos of the Tesoros flashed on big screen while Carlos Celdran narrates the story of Tesoros back in the olden days.

To find out more about Salud’s story and her legacy in “Salud S. Tesoro: The Story of a Successful Entrepreneurial Filipina,” visit TESOROS at 1016 Arnaiz Avenue (formerly Pasay Road), Makati City.
Photo-op (me) with the eloquent host Mr. Carlos Celdran
To learn more about the company’s new products and upcoming events, email or, visit, or like their official Facebook page:

Contact or visit Tesoros stores:
Store Hours: 10:00AM to 8:00PM
Makati: 1016 A. Arnaiz Avenue Contact: +632-887-6285, +632-887-6997
Ermita, Manila: 1325 A. Mabini Street Contact: +632-522-1580

Maine Mendoza is Officially a Universal Records Artist

After weeks of anticipation, Maine Mendoza has officially signed a record deal with Universal Records . The contract signing was held at ...